Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter to You (Audible Audio Edition) John Hall Scott R Pollak McGrawHill Education Books
Download As PDF : Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter to You (Audible Audio Edition) John Hall Scott R Pollak McGrawHill Education Books
A game-changing framework for staying top of mind with your audience - from the number-one company dominating content marketing.
What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies", according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals
- How consumer needs and expectations have changed and what this shift means for you
- How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
- Proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust
Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth.
Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter to You (Audible Audio Edition) John Hall Scott R Pollak McGrawHill Education Books
Overarching point: Achieve top-of-mind status by engaging prospects, customers, and colleagues though “You Marketing” to create thriving, rich relations. “You Marketing” = quality, personalized content delivered consistently and at the right moments that makes people’s lives better by connecting people with what they value. If you help, opportunities will come.This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & likability.
I found the book to be a content marketing focused "child" of Adam Grant's "Give & Take" and Dale Carnegie's "How to Win Friends"
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Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter to You (Audible Audio Edition) John Hall Scott R Pollak McGrawHill Education Books Reviews
In addition to smart, practical, hands-on knowledge that John Hall offers on content marketing, there are also creative, pragmatic relationship-building tips that are seamlessly woven into the book. John brings a lot of the lessons to life through stories about his life experiences and the people that have helped him through thick and thin. This not only makes the read far more interesting, but also fits with his overall philosophy on both content and business in general. After finishing the book, you come away with great insight into content marketing, an understanding of how to stay "Top of Mind, " and feeling somewhat optimistic if you hold to the conviction that nice guys can finish first.
A Big takeaway for me is "who we are(authentic, helpful, respectful) is way more important than "what we do".
When clients trust you, You Become Top of Mind
Trust + Consistency = Opportunity
The chapters dedicated to teams were a bit preachy to me.
Top of Mind provides a terrific, practical approach to building influence and personal brand through relationships and content. I had the pleasure of meeting the author John Hall at conference a few years ago, and remember being very impressed with his approach to helping leaders establish and grow their thought leadership. Through relationship building and strategic development and placement of content, Top of Mind shows how you can become a known expert in your field, helping you achieve success for both your firm as well as yourself. Highly recommended.
Top of Mind provides actionable tips and strategies like a business book - without the typical preachiness and narcissism of many others in this category. Well-researched, relatable, and practical, this is the best playbook for establishing a content-powered brand that is top of mind for your company's most important customers.
Even though content marketing isn't the first thing I think of when describing my job, there were so many aspects of the book that I found to be applicable to my industry (employee benefits). The author's point of "what can I do for you," and how to be more personal in business was spot on, giving me a good challenge to implement in my professional and personal life. I think any entrepreneur or anyone in a marketing role will find this book even more helpful because of the action items outlined in the book for content writing and staying top of mind, as well as a dedicated resource section in the back of the book.
I'm familiar with John's work and his great company, so I picked this up with enthusiasm and it really delivers. As someone who helps business owners just getting started with content as a strategy (and some who are seasoned at it), I think this book is laid out in a smart way. The proliferation of content contribution opportunities and buzzwords like thought leadership means more professionals than ever are trying to add content to their mix and are hitting a wall when they learn that editors (and readers) have principles too. John presents a convincing and sound "why" followed by concrete methods that anyone can follow. I'm actually making this required reading for people on my team, so they can understand these same ideas at a high level -- but I am also going to be recommending it to the business owners and professionals who are its true target audience, so they can begin to conceptualize their goals and set themselves up for success. Thanks John!
This is a great read for anyone looking to learn more about content marketing—or any kind of sales and marketing, for that matter! The author's stories are great and he backs all the recommendations up with solid research. A quick but compelling read with lots of good homework for marketers and entrepreneurs.
Overarching point Achieve top-of-mind status by engaging prospects, customers, and colleagues though “You Marketing” to create thriving, rich relations. “You Marketing” = quality, personalized content delivered consistently and at the right moments that makes people’s lives better by connecting people with what they value. If you help, opportunities will come.
This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & likability.
I found the book to be a content marketing focused "child" of Adam Grant's "Give & Take" and Dale Carnegie's "How to Win Friends"
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